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We reminisce about media we consumed, because it reminds of a simpler time and the people we were when we first experienced that song/show/book, etc. Our generation is one that with the help of technology, many of us experienced the same media, at the same time. Technology has gone through a hyper evolution in our lifetime, and the type and quality of content available is indicative of the device presenting it to us. In some way, a device is a snapshot of the era, experience, and content itself. Although the mass of media we all consumed as individuals may be different, the commercials on public television are something than most experienced. These commercials were targeted towards us, and eventually became associated with many of the same emotional aspects of more personal things. The infomercials of the mid 200’s incredibly encompassed the themes of time, nostalgia, and security that I intended. I wanted my project to be something that was part of the collective experience for many. Many of these infomercials were buried deep within my memory, but it ultimately made me smile to watch them again. Hopefully, it will jog some memories in others as well. I chose to make an installation because I wanted to use the metaphorical element of recreated a space to aide with the auditorial space I created. I also think that appropriating the familiar was an important aspect. Forts are something rooted in childhood and represent familiarity and security. Since these feelings are also deeply rooted in nostalgia, I felt this was an extra layer to support my theme. My installation is the physicality of technology, time, and consumption and how they can connect to create a safe space.
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